Although the term “Big Data” has emerged as a common notation, we have always believed that the devil is in the details. Big Data is nothing more than what we have always called SMALL DATA – all the little bits and pieces of data that come together to paint a larger picture which has some value to the user. “Big” simply refers to the modern abundance of data (Volume, Velocity, Variety, Veracity) that make it difficult to analyze or use with traditional tools. Data is where we thrive. We understand, compile, analyze, and report on the small bits of data available to come up with some larger conclusions or for some larger purpose. Allow us to help you put your data to use for relevant customer communication or for business decision making needs.
Retailers who leverage the full power of big data could increase their operating margins by as much as 60%.Forbes - Big Data
90% of the data in the world today has been created in the last two years alone. This data comes from everywhere: sensors used to gather climate information, posts to social media sites, digital pictures and videos, purchase transaction records, and cell phone GPS signals to name a few. This data is big data.ScienceDaily.com
Avis Budget implemented an integrated strategy which has yielded $100 million+ in additional revenue by determining the value of customers, segmenting them, and offering tiered incentives to improve customer loyalty via multi-channel marketing and accompanying analytics.theGeniusWorks.com
Data Management and Processing
We provide a wide spectrum of SMALL and BIG DATA data services. We have worked with small businesses to analyze and improve their customer lists; we have worked with large enterprises to analyze and act on their consumer purchase history; and we have worked with Tier-One financial institutions to build and tabulate proxy voting forms for millions of share positions. Regardless of the size of a project our philosophy is the same – every individual character matters. We can help you unravel the mystery of your data. No organization can afford to ignore the data they have collected (or not collected)!
- Address Correction and Standardization
- Duplicate Record Detection and Removal
- Householding / Merging of data records
- Data Hygiene / Quality Analysis
- Data Visualization and Reporting
- Subscription and CRM Management
- Database Marketing
- Data Driven Business Planning
- Surveys and Forms Intake
- and more…
Data List Rental
Many organizations rely on third-party data sources to enhance or extend their own data sets and insights. We work with organizations to source out the most relevant, cost effective, third party data sources and then incorporate that data into the project – regardless of format.
Many businesses that are looking to find more PROSPECTS decide to rent a list of consumer or business names. This provides them with a list of names and addresses which they can then send a physical mailing to. If the promotional message and call-to-action are strong enough the prospect may respond, in-turn creating a new customer for the company which they would not have otherwise found if not for the rented list. Data list rental can be expensive ($50 to $500 per thousand names), but if a few of the prospects are converted to customers the new lifelong ROI is remarkable.
- Consumer Name & Address lists
- Business Name & Address lists
- Target records based on demographics, geographics, or psychographics
- Publicly available data
- Social media data
- and more…