VARIABLE DOCUMENT CREATION

Variable Document Creation is known by many names in different industries:  Variable Composition, Variable Data Printing (VDP), Mail Merge, Batch Document Services, Document Personalization, Custom Publishing, Database Marketing, Automated Marketing, Triggered Communication, and many many others.  But the concept is always similar – use some form of DATA to create output COMMUNICATION which is either personalized or customized to the recipient.  The document may be in the form of printed material, or an e-mail message, or web content.

With over 18 years of experience design, building, and implementing solutions in virtually every industry, we are extremely confident that we will help you save time, save money, save energy, and save embarrassment from projects being handled by inexperienced staff.

67% agree they are likely to read mail that is addressed to them personally

Canada Post

47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.

Demand Gen Report, 2016

56% of consumers surveyed express a preference for personalized direct mail with messages and offers that reflect their needs and interests.

Rochester Institute of Technology

Marketing and Promotional Documents

It has been proven time and again; sending content to a recipient that is more RELEVANT to them will increase their intention and likelihood to respond. Some forms of database marketing are fairly simple: Placing a Name & Address on a postcard in order for the personalized mail to arrive at the recipient’s mailbox. Other forms are more complex: use a database of past purchases to remind or predict what a customer may be interested in, and then sending them personalized coupons to use at the three retail locations closest to them. And barcoding those coupons with a unique barcode to track their exact usage. The concept is the same, using some form of DATA to increase a consumer’s propensity to BUY or RESPOND to an offer.  We have deployed many programs in this regard, including:

  • Postcards
  • Letters
  • Coupons
  • Newsletters
  • Donation Forms
  • Sell Sheets
  • etc

Transactional Documents

Transactional documents are typically considered a required form of communication with a customer which is normally non-advertising. (Although, “Trans Promotional” communication can also merge transactional data with promotional advertising). We can accept data feeds from your system in real-time, or at any interval you require, and transform that data into a relevant communication to your customer about their recent purchase transactions, financial activity, personal updates, or anything else that requires personal one-to-one communication.

  • Invoices / Bills / eBills
  • Letters / Notices
  • Tax Slips
  • Telecom Agreements
  • Transaction Confirmations
  • Financial Statements
  • MRFP (Manage Report of Fund Performance)
  • Proxy Voting Forms
  • Loyalty Points Statements
  • Health Plan Summaries
  • Membership / Welcome Packages
  • etc

Accessible Document Creation

Millions of customers in Canada and the USA are either visually impaired or blind and require some form of reasonable accomodation in order to properly read transactional documents that are sent to them. According to the Royal Bank of Canada, people with disabilities have an estimated spending power of about $25 billion annually across Canada!  RDS provide numerous services to help create or convert your communication items for this audience. In fact, in many provinces and states this is becoming a mandatory / regulated requirement.  (See The Accessibility for Ontarians with Disabilities Act, or AODA)

  • Large Print Documents / High Contrast
  • Audio CD
  • eTXT CD
  • Braille
  • Accessible PDF